From reducing costs to improving customer experiences, the tech trends shaping small businesses in 2025 are transformative for thriving in a competitive market. Stay ahead!
As we step into 2025, leveraging artificial intelligence and machine learning to automating manual tasks, tech innovations are reshaping how businesses operate.
These advancements can help businesses increase productivity, reduce costs, and deliver personalized customer experiences that set them apart. Explore the top tech trends to watch and tools designed to streamline customer interactions below
Artificial intelligence
The rise of artificial intelligence (AI) is transforming how businesses operate, bringing automation to everyday tasks and unlocking new efficiencies. Small businesses are adopting AI-powered tools to stay competitive in a fast-paced market.
According to a 2024 report by McKinsey & Company, 65% of organizations reported regular use of generative AI, nearly double the figure from the previous year. Expectations for AI’s impact remain high, with 75% of respondents anticipating significant changes in their industries due to this technology.
AI enables small businesses to automate repetitive tasks, such as data entry, customer support, and inventory management.
For example, chatbots can handle part of routine customer inquiries, freeing up staff to focus on more complex issues. Additionally, AI-driven analytics provide actionable insights, helping businesses make smarter, data-backed decisions to enhance their operations.
Platforms like Claris FileMaker enable small businesses to streamline operations by automating workflows and integrating data from various sources. This customization reduces manual errors and boosts overall efficiency, allowing businesses to scale operations, cut costs, and improve customer satisfaction.
5G Technology
5G technology is driving the future of connectivity, revolutionizing how small businesses engage with customers, manage workflows, and integrate technologies like artificial intelligence and machine learning. With faster speeds, reduced latency, and increased capacity, 5G is set to play a pivotal role in business operations.
Statista projects that 5G connections will reach 1.9 billion by 2025, underscoring its expanding impact across industries. For small businesses, it unlocks opportunities for personalized customer interactions and flexible workplace models. Reliable connectivity supports seamless video calls, faster data exchanges, and enhanced remote work setups.
5G’s enables small businesses to adopt IoT devices, simplifying inventory management and automating manual tasks, both critical trends to watch for increasing business operations.
Remote Collaboration Tools
With the rise of hybrid and remote work, the need for effective remote collaboration tools has never been greater. A recent survey by Owl Labs found that 62% of workers aged 22-65 work remotely at least occasionally, and 77% of businesses have adopted hybrid work models. These shifts emphasize the importance of tools that maintain productivity and ensure seamless communication, regardless of location.
Platforms like video conferencing, project management software, and cloud-based file sharing are among the top tech trends enabling businesses to thrive in a hybrid workplace. These tools enhance connectivity, automate workflows, and improve operational efficiency by reducing bottlenecks and ensuring that teams stay aligned on shared goals.
Claris FileMaker takes remote collaboration a step further by allowing businesses to create customized software solutions that integrate these essential tools. FileMaker enables small businesses to design platforms tailored to their unique needs, combining project management, data sharing, and communication features in one cohesive system.
Rising of Cybersecurity
With cyberattacks on the rise, small businesses are increasingly targeted due to their often limited security resources.
The 2023 Verizon Data Breach Investigations Report highlights that small and medium businesses face significant cyber threats, with system intrusion, social engineering, and basic web application attacks accounting for 92% of breaches in this sector.
Adopting robust cybersecurity measures is essential to protect sensitive customer information and maintain operational efficiency. Businesses are now prioritizing tools that integrate encryption, secure data storage, and role-based access controls to safeguard their digital assets.
Through its customizable platform, FileMaker helps businesses implement security protocols like two-factor authentication, SSL encryption, and data access controls. These features ensure that only authorized personnel can access critical business data, reducing the risk of breaches.
Automation to Streamline Operations
Automation has become one of the top tech trends for small businesses, helping them save time and work more efficiently. Studies show that 80% of businesses plan to adopt automation tools by 2025, making it a key part of small business technology trends.
Claris FileMaker makes it easy for businesses to automate their workflows with custom scripts and integrations. Whether it’s automating invoicing, managing customer relationships (CRM), or tracking inventory, FileMaker allows businesses to design workflows that fit their specific needs. This reduces manual errors, speeds up processes, and improves operational efficiency.
By streamlining tasks like data entry and order tracking, FileMaker helps small businesses focus on what matters most—growing their business and improving the customer experience. It also supports other tech trends like integrating artificial intelligence and machine learning, ensuring businesses stay ahead in today’s competitive market.
Ready-to-Go Solutions for Quick Deployment
Ready-to-go solutions allow businesses to quickly integrate the latest technology into their operations without the lengthy development timelines of building systems from scratch. This agility is crucial in keeping up with small business technology trends and maintaining operational efficiency.
Claris FileMaker, in collaboration with Claris Platinum Partners like Codence provides highly customizable ready-to-go solutions. These solutions are designed to fit the unique needs of small businesses while ensuring quick deployment. Whether it’s managing inventory, improving CRM, or streamlining workflows, FileMaker’s flexibility allows businesses to hit the ground running.
By leveraging FileMaker’s customizable features, businesses can integrate tools that support top tech trends like automation, personalized customer experiences, and enhanced connectivity. This not only saves time but also helps businesses stay aligned with trends to watch in technology adoption.
Real-Life Examples
Claris FileMaker, implemented by Codence, has delivered transformative results across various industries. Here’s a closer look at how their solutions made a tangible difference:
1. MotherWise
MotherWise, a non-profit supporting new and expecting mothers, faced significant inefficiencies in managing their operations. Codence developed a FileMaker-based solution that drastically improved their workflows. Tasks that once took hours were completed in seconds, allowing staff to focus more on providing impactful support to participants. Additionally, the system’s built-in encryption ensured the secure handling of sensitive data, enhancing trust and compliance.
2. Left Bank Wine & Spirits
Left Bank Wine & Spirits struggled with outdated processes and unreliable data. Codence implemented Genesis Accounting, a FileMaker solution tailored to their needs. The result? Improved business insights, streamlined operations, and significant time and cost savings. With a system they could trust, the company confidently expanded its operations while minimizing administrative burdens.
3. Brooklyn Navy Yard
The Brooklyn Navy Yard required a robust and adaptable accounting system to manage rent, utilities, contracts, and payments. Codence’s FileMaker integration provided the flexibility they needed, allowing them to test new ideas without disrupting their operations. By ensuring smooth scalability and cost-effective solutions, the organization optimized its processes while staying within budget.
These success stories highlight how Codence empowers businesses to achieve operational efficiency, reduce costs, and secure data using Claris FileMaker.
Discover more details about these projects on Codence’s Case Studies Page.
How Can Your Businesses Leverage Technology?
Technology is no longer a luxury—it’s a necessity for businesses looking to thrive in an ever-changing market. From adopting small business technology trends such as automation, AI, and 5G to implementing ready-to-use solutions and strengthening cybersecurity, businesses can simplify operations, optimize processes, and provide outstanding customer experiences.. Platforms like Claris FileMaker provide the tools small businesses need to adapt, grow, and succeed in today’s digital-first world.
Ready to take your business to the next level? Request a free consultation with Codence specialists and discover how tailored technology solutions can transform your operations. Request a free consultation today.
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